Loading...

This book will change the way you hire

The old way to build a sales team isn't working and it's costing you money and momentum. But there is another way. The sales hiring playbook for global leaders. Learn how to attract, recruit, and retain the top 20% of sales professionals with a proven methodology.

Buy Now Download a Chapter

"Makes recruitment efficient, effective, and effortless."
— Leo Santani, GM ShapeCUT

"The Crystal Ball Process is like having the answers before the exam starts."
— Brendan O’Shea, National Sales Manager Knotwood ANZ

Crystal Ball Recruiting book cover
New Release

The Problem: Sales recruitment is tough

Every business wants better sales results, but few have the process to hire the right people to deliver them. Most still rely on surface traits, like personality, confidence, or "industry experience".

Months to Spot a Poor Hire

A poor hire can take months to identify, longer to replace, and even longer to repair the damage to your team and customers.

$200k Average Cost

Studies show each failed hire costs an average of $200k in lost pipeline momentum, client trust, and team morale.

A Repeating Cycle

In most organisations, this vicious cycle repeats every year. It's not a skills problem; it's a systems problem.

This unique, proprietary approach helps you identify candidates who are not only capable of selling, but capable of selling your product in your environment. You'll learn to assess mindset, motivation, and ability in measurable terms, before you make an offer.

Who This Book Is For

Crystal Ball Recruiting is the leadership book designed for leaders who are accountable for revenue, culture, and people.

CEOs and Business Owners

Learn how to link every hire to measurable business results, and stop wasting resources on salespeople who don't perform.

HR and Talent Managers

Gain a structure for evaluating candidates objectively, so the right people move forward (not just the best talkers).

Sales Leaders

Spot genuine drive and ability, and create onboarding that keeps high performers engaged from day one.

Unlock a proven system to hire the top 20%

Get instant access to a preview chapter and discover Jason's proven methodology for hiring the top 20% of sales professionals.

Download a Free Chapter

The 10-Step Sales Hiring Operating System

Every chapter of Crystal Ball Recruiting tackles one part of the sales hiring process, from evaluating your existing team to training the people who make hiring decisions.

1. Assessing Your Current Team

Identify the real capabilities of your sales team and pinpoint the gaps that affect performance. Learn to separate ability from activity.

2. Making an ROI on Salespeople

Understand the financial impact of every hire. Use the included recruitment cost breakdown to calculate the return on each salesperson.

3. Defining the Role Clearly

Learn how to create precise role definitions and integrate CRM automation to keep expectations consistent and measurable.

4. Compensation & Incentives

Build packages that attract achievers. Balance extrinsic motivators (money) with intrinsic drivers (purpose, recognition).

5. Attracting Top Sales Talent

Write ads that cut through to the top 20% (who aren't looking). Learn the language that elite performers respond to.

6. Removing Bias with Science

Replace "gut feel" with the STAR™ assessment process to evaluate fit objectively, clinically, and consistently.

7. Selecting the Best Players

Build a repeatable interview process that reveals actual sales behavior, rather than just how well they perform in the interview room.

8. Onboarding for Success

Turn new hires into productive contributors faster with an ACTIONABLE 90-day plan that drives early wins.

9. Retaining Top Performers

Learn how to build loyalty and motivation through structure, accountability, and opportunity… not just pay rises.

10. Training Hiring Managers

Equip your team leaders to make better decisions through the STAR™ Workshop—turning hiring into a measurable skill.

What Our Readers Say

“Making recruitment efficient, effective, and effortless.”

“Crystal Ball Recruiting challenged the industry's conditioned mindset of ‘I've got this’ when recruiting salespeople, exposing the costly reality of time-poor leaders filling roles with urgency rather than strategy. By applying Jason's method, we attracted the right candidates, aligned them with purpose, and onboarded with clarity—making recruitment efficient, effective, and effortless.”

“It brings structure to the behavioural side of recruitment.”

“Over the years, I've refined my hiring approach, prioritising mindset, ownership, and attitude over teachable skills. Jason Howes' book Crystal Ball Recruiting reinforces these principles and adds the science behind them. It brings structure to the behavioural side of recruitment—validating gut instinct with data-backed testing. Jason's process also ensures cultural fit, finding people who align with your values, pace, and way of working.”

“Every hire feels stronger than the last.”

“Every hire feels stronger than the last. These are senior people who know their craft. They’ve raised the bar across the board, showing us what ‘good’ really looks like.”

JASON HOWES

Meet Jason Howes

Jason Howes is the founder of Arrow Executive Sales and one of Australia's leading specialists in sales recruitment and performance consulting. With over 35 years in the field, he's seen what happens when businesses rely on luck to find talent… and how powerful it becomes when they stop.

Jason has partnered with Objective Management Group (OMG) to bring science-based recruitment to the Australian market. His clients include national organisations, growth-focused SMEs, and global teams looking to improve the way they attract and manage sales talent.

Crystal Ball Recruiting distils what he's learned through hundreds of hires and consulting engagements: how to identify the traits that matter, how to measure them, and how to build a system around them.

Coming Soon: A Series for Sales Leaders

This book is the first in a planned trilogy that guides leaders through the full lifecycle of building a high-performing sales organisation.

Book One

Crystal Ball Recruiting

How to attract, recruit, and retain the top 20% of sales professionals.

Buy Now

Book Two

Sales Training for Leaner Teams

Using the right systems and technology to raise output and drive new business with fewer people.

Coming 2026

Book Three

Sales Leadership by Design

How to lead, coach, and scale teams that thrive in competitive markets.

Coming 2027

Start building your top 20% team today

Start attracting the top talent and keeping the right people around, and watch your sales soar.

Buy Now
Top