Sales DNA Assessment
The Sales DNA Assessment is 91% predictive, sales-specific, and backed by data from 2 million+ salespeople worldwide. Stop hoping. Start knowing.
Recommended
Sample assessment result for a "Recommended" candidate
50%
of sales hires fail within 18 months
$200K+
average cost of a failed sales hire
17
months average salesperson tenure
6%
of salespeople are true hunters
Why It Works
Know if a candidate can sell before you invest. No more gut feel—just data-driven confidence.
Powered by Objective Management Group's database—the largest sales-specific assessment data in the world.
Candidates complete the assessment in ~45 minutes. You get detailed insights delivered to your inbox the same day.
Unlike personality tests, this measures actual selling competencies: hunting, closing, qualifying, and mindset.
21 Core Competencies
The Sales DNA Assessment evaluates 21 core competencies across three main areas. Unlike generic personality tests, every metric is tied directly to sales performance.
Will to Sell
Desire, commitment, and motivation to succeed in sales
Sales DNA
Mindset factors that support or sabotage sales performance
Tactical Selling
Hunting, qualifying, presenting, and closing skills
Reaching Decision Makers
Ability to access and influence C-suite buyers
Consultative Selling
Discovery, listening, and value-based selling approach
Comfortable Discussing Money
Willingness to have direct pricing conversations
Use Cases
Screen candidates before investing interview time. Only progress those recommended by the assessment.
Identify hidden gaps in your existing sales force. Know who can hunt, who should farm, and who needs coaching.
Before promoting a top performer to management, verify they have the competencies to lead.
Stop generic training. The assessment reveals exactly where each person needs development.
Mention "Crystal Ball Recruiting" and leave us a Google Review to qualify for 20% off your first assessment.